Auntie Anne’s is the world’s largest soft pretzel franchise.
My task was to rebrand the whole appearance of the packaging.
The new design is intended to bring a breath of fresh air to the company by appealing primarily to younger and environmentally conscious customers. This is given by the modern, timeless design and the use of sustainable materials.
To increase practicality, drinks and food are served in a sturdy portable packaging. In the design, emphasis was placed on using materials that were adapted to the respective food – temperature maintenance, stability, leak-proof.